Travel is changing rapidly as digital technology plays a huge role in the lives of consumers. People now have access to a wide range of information, including reviews from other travelers and virtual reality tours of resorts.
But change isn’t just about better information. As general tourism becomes commodityised, people’s demand is increasing. They want experiences they won’t be able to get at home and service levels they aren’t used to. And, in the world of Instagram, they want to feel exclusive and show that uniqueness to their friends.
How about renting an underwater submarine to watch marine life under the waves in Antarctica? Or waking up to a private sunrise yoga session on top of the Empire State Building in New York? In today’s world of tourism, this type of special experience no longer needs imagination.
Travel in a fast changing world
As the pandemic recedes and we overcome its worst effects, people are looking to book that much-needed break again. And some, with money saved from previously canceled vacations, may spend a little more to generate those memories beyond the usual. But in times of Amber List uncertainties, people want something special to entice them to visit.
Above all, people want a little luxury, and that starts with planning a vacation. Inspiration can be hard to find sometimes. Expert holiday planners can help you find places you might not have known or thought you might be inaccessible – maybe places celebrities are visiting or that have been in the news.
Once inspired, travelers want to be assured that the details of their trip are planned: a short, private transfer; an accessible hotel room; restaurants that understand their food intolerances; Little things that will keep kids happy (and calm), which can be as simple as their favorite snacks.
They also want to know that everyone in their party will have a happy time. Elderly or disabled travelers will need special attention, while those with special interests such as music or photography will want to experience the best travel opportunities. Parents may want to introduce their kids to opportunities beyond Xbox, such as making their own wildlife safari documentaries.
Personalized service and exclusivity
Luxury and personal service go together. Travelers want to make the most of every moment of their long awaited journey. So who wouldn’t want to meet at the door of the plane and whisper through immigration and security while avoiding the crowds and airport queues?
Even more important is exclusivity – the feeling that you are privileged in a way that few others are experiencing as front row tickets to New York Fashion Week, a meet-and-greet with the main cast of a Broadway show or India Afternoon tea with royalty in
Also with these ‘hero moments’, travelers want their vacation basics to be personal and exclusive. Small details are important, like securing premium rooms where others can’t, arranging exclusive use of a private hideaway or getting tables at trendy restaurants that are booked months in advance.
consistency is key
Sustainability is central to the needs of many travelers – and uplifting in particular. “Leave nothing but footprints” is no longer enough. People increasingly want to leave an environment that has been improved in some way by their travels.
Truly sustainable travel isn’t about carbon offsets. It protects the animals from predators. This hotel provides education to the children of the employees. It increases the biodiversity of forests and oceans. Luxury travelers can be part of the upbringing – joining a patrol protecting endangered rhinos or even helping build a school.
Travelers who are concerned about contributing to the damage caused by over-tourism should look for alternative destinations that are equally inspiring. For example, they can swap India’s Golden Triangle for Kerala. The waterways of Ljubljana in Slovenia are as romantic as those of Venice. And Mozambique’s Indian Ocean coast offers sun, sea, sand and silence, unlike a standard package vacation where solitude is in short supply. You won’t miss anything by considering the options.
the future of travel
As the world slowly reopens, more people have more to spend on holidays. Cheap and frequent city breaks are making way for the occasional luxury trip that creates real-life memories and experiences and gives a wow factor that can be shared with friends. Traveling in today’s more complex world is not difficult. With the right inspiration and detailed planning, you can have the ultimate vacation.
Never a Wasted Journey is an award winning travel consultancy specializing in luxury, tailor-made vacations and adventures across the globe. When you book with Never a Wasted Journey, everything is predetermined, including your booking terms
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Credit: www.independent.co.uk /