Ariana Grande fans are eagerly waiting to know more about the iconic popstar’s latest project – her REM Beauty makeup brand. Rumors spread about the Mystery Cosmetics launch in late August 2021 after several clues surfaced in Grande’s social media posts. Then a new Instagram account, website, and trademark filings registered under the brand new name confirmed the rumors: Rem Beauty is official.
Ariana Grande’s abbreviation is REM. there is a similarity to
Fans will not be surprised to know that the 28-year-old singer and actress has used the name ‘Rem’ before. Grande’s 2018 album sweetener Featuring a track titled “REM”, while its acronym stands for Rapid Eye Movement Sleep, she sings about someone dreaming in reality. The acronym is also included in Grande’s fragrance line sold exclusively at Ulta Beauty stores. The latest perfume REM was launched in a limited-edition release in 2020.
Pop stars following the cosmetics path should surprise no one these days. Rihanna’s hugely successful makeup line Fenty Beauty helped make Forbes official the richest female singer. And Selena Gomez’s vegan and cruelty-free Rare Beauty cosmetics line advocates for mental health. But Grande promises she’s not trying to overshadow a crowded scene.
“I’ve thought about this, of course, because I never want to hop on any bandwagon,” she said. allure Announcing the launch in its cover story. “I think … I wear my teammates’ makeup even as I listen to their music … You can never have enough makeup, just like you can never have enough music “
This makeup launch is like a dream come true
Grande officially revealed her cosmetics brand launch while doing the cover for the magazine’s 25th anniversary “Best of Beauty” edition. After nearly two years of work, Grande finally brags about the opportunity to reveal the cosmetics line of her dreams. “It was very hard to keep a secret for so long,” she said. Grande being asked, “Oh, I love your highlights! What are you wearing?” And the answer has to be deferred.
Ariana Grande created the Rem Beauty brand in partnership with Pharma Brands, an offshoot of the mega-successful cosmetics brand Morphe. In early meetings with Forma, Grande nailed a very specific vision to the table with references to vintage Revlon commercials, inspiring landscapes, and the retro-futuristic sensibility of the ’50s and ’60s.
Besides being reminiscent of a dream situation, the name Rem Beauty also hides in a clever Easter egg. When spoken aloud, the first two letters stand out from the surname used by those closest to Grande. Her first perfume launched in 2015 is also named “Ari”.
What to expect from Rem Beauty
Makeup lovers are dying to know what products will be included in this latest celebrity makeup brand. Based on an Allure interview, we know the cosmetics line will be revealed in stages, starting with a carefully curated collection for eyes and lips. According to the singer, the eyes are “our main gateway to our dreams, our emotions, our everything.” Expect to see a range of liquid eye shadows, sparkling glitter toppers, mascara and fine eyeliner markers.
In Allure Cover Shoot Q&AGrande also admitted that her favorite REM beauty product is one of her lip glosses. “I just keep on glowing, and this has been my formula lately and I love it,” she said. Her lip glosses promise an extra tingly sensation upon application, and can also be a collection of stains and butter-smooth lipsticks.
There’s no doubt that a lot of fans will be inclined to get their hands on this exclusive line of products to add to their other celebrity collections. For now, we are still waiting for the official launch date. But it is definitely coming soon.
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