Christopher Wu of Paper Culture and Cynthia Nazares of For All Time Events tell Granthshala Business what couples need to know about paper shortages
The paper crunch of the coronavirus pandemic is being felt wedding industry.
Labor shortage in paper manufacturing and logistics is causing supply shortfall which is being felt across the country. Although the shortage in the wedding industry has not become severe yet, joints Events planning during peak season should focus on how low paper inventory can affect their special day, whether through invitations, events, menus, place cards, signage or decorations.
“For companies importing materials, some freight average prices have gone [up] by a factor of 10,” said Christopher Wu, CEO and co-founder of paper culture, A California-based design and stationery company. “This has resulted in not only higher costs, but longer delays. The byproduct of this is that many US companies have turned to local suppliers, which has led to price increases, delays in manufacturing and a cost overrun on local raw materials. The run is made. Like a piece of paper.”
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Wu said that his company “decided to absorb these price increases” so it “does not pass on to our customers.
He added that domestically sourced 99% of the paper culture’s raw material has helped the company “not pass on our customers” of the current paper shortage. But the company’s post-consumer recycled fiber source has been hit hard.
“As a result, the 100% recycled paper that would normally take us 30 days to receive, now takes 90 days,” Wu said.
A potential saving grace for the wedding industry is the fact that demand is low with many couples unsure about pandemic-related orders or postponements.
“Due to COVID, wedding planning and production services are at a standstill just like wedding suppliers around the world,” said Cynthia Nazares, a planner, creative coordinator and logistics manager. For all time events, A celebration planning and coordinating company.
“However, due to frequent changes in the number of guests, locations and dates, couples have opted to opt for online/paperless invites for the frequent changes to the RSVP list,” Nazares said. “For 2021 more than half of my clients are turning to online invites to give their guests the latest information on their special day.”
Information they frequently see changes during the wedding planning process includes date changes, venue closures and mandate updates.
Wu has also seen a drop in demand among couples and wedding planners as uncertainty over COVID-19 continues.
“For our wedding business, we have good and bad news. The bad news for us is that weddings are still not fully back to 2019 levels. We saw a 70% reduction in weddings in 2020 after COVID-19 This year, we’re still seeing about 20% lower demand,” Wu explained. “Therefore, in the short term, even though supply is hard to come by, we are not seeing shortages affecting customers as couples still face a fair amount of uncertainty about their weddings.”
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“However, we expect that to change in early 2022,” Wu said. “For couples looking to get married, our advice: Order early, order from a home company that sources domestically. And if you’re concerned about changes, find a company that has a great deal.” [change of date policy]”