The world’s largest retailer and streaming service have teamed up to open an online store.
Walmart on Monday announced that it has launched the Netflix Hub Walmart.com/netflix, which it states that “Netflix will be the largest online retail destination for consumer products in the US.”
Examples of products launching on the Netflix hub include the Stranger Things music collection and action figures, squid game apparel, Cocomelan dolls and a toddler bedding set, and an Ada Twist Lab playset.
Josh Simon, vice president of consumer products at Netflix, told USA Today, “At Netflix, we love it when stories transcend screens and become a part of people’s lives.” “Walmart has given us the opportunity to provide a shopping experience that sets a new level of innovation in the entertainment consumer products space.”
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It is also Netflix’s first digital storefront with a national retailer.
“Netflix fans are passionate about their shows, and we saw an opportunity to bring those stories home in new and exciting ways,” Jeff Evans, Walmart US executive vice president of entertainment and toys, said in a statement to Granthshala.
Evans said one of his favorite items is the Stranger Things Cassette Player Bundle. There will also be a music collection and action figures from the show.
Nailed it! For fans of the U.S., the baking kits are also on sale now for $15.98 in Walmart stores.
“It’s a good example of the kind of special experiences we’re creating for our customers,” Evans said. “The kit allows our customers to experience the live Nailed It! event from the comfort of their kitchen.”
Evans said the hub will soon include a crowd-sourcing feature called “Netflix Fan Select,” which will give fans the opportunity to vote for their favorite Netflix titles from their favorite Netflix titles, which Walmart merchants will bring to life.
“The idea is that we want to provide customers with the opportunity to vote for merchandise from their favorite shows,” Evans told USA Today. “Think of it like a kick starter for Netflix products. We’ll offer a pool of items and customers will be able to vote for their favorites. Once an item gets enough votes, we’re going to develop them at scale.” Will work with our supplier partners for this.”
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Netflix Hub at Walmart
Walmart says that over the next few months, Netflix fans will be able to find “catchy, iconic products in a variety of categories, including music, apparel, toys and games,” for fan-favorite shows like “Stranger Things, Nailed It! and Cocomelan, and more.” New shows like Ada Twist.” Examples of products available on the Netflix Hub this fall:
Ada Twist Toys
- Ada Twist Cuddle Plush ($10.97) – Walmart First-to-Market Exclusive
- Glow & Go Notebook ($24.82) – Walmart first-in-market exclusive
- Scientist Doll ($24.82) – Walmart First-to-Market Exclusive
- On-the-Go Lab ($44.44) – Walmart first-in-market exclusive
- Plush Bedtime JJ Doll ($19.97)
- Spark. Create. to imagine. Cocomelan School Bus Ride-On with Letters, Numbers & Music, Unisex ($29.97) – Walmart Exclusive
- Cocomelan 4 Pcs Toddler Bed Set with Bonus Blanket ($36.97) – Walmart Exclusive
nailed it! cook
- Baking Kit ($15.98)—Walmart Exclusive; Available in stores (coming soon online)
squid sports shirt
- T-shirts, Variety of styles by price, coming soon
Stranger Things Merchandise
- Bluetooth Cassette Player ($64.88) – Walmart Exclusive
- Music Vinyl ($33.97) – Walmart Exclusive
- Stranger Things Collector’s Box ($54.96) – Walmart Exclusive
- Stranger Things Zero Series Eleven Action Figure and Cassette Bundle ($59.88) – Walmart Exclusive
- T-shirts, price range in different styles
- The Witcher Netflix Grunt & Grumble Geralt “Talking” Collective Plush ($34.96) – Walmart Exclusive
- The Witcher Netflix Replaces Geralt Dark Horse Collective Statue ($59.88) – Walmart Exclusive
- Funko Pop! Ride Deluxe: The Witcher – Geralt & Roach Vinyl Figure ($24.88) – Walmart Exclusive
- Variety of T-Shirts of Styles Ranging in Price
waffle + cobbler
- Waffles + Cobbler: The Cookbook ($17.99)