Volvo ditches leather in vegan drive


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Volvo says it is taking a stand against both animal cruelty and climate change

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Volvo announced on Thursday that all of its new fully electric vehicles off the assembly lines will be completely leather-free, saying the company is taking a stand against animal cruelty and working toward fighting climate change. taking a step.

The Swedish automaker, owned by China’s Zhejiang Geely Holding Group, has committed to making its entire fleet of vehicles completely vegetarian by the end of the decade, when it plans to sell only fully electric cars.


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“We have a new generation of customers coming in, they are more interested in the products they buy and they have a moral story behind them,” Robin Page, Volvo’s design chief, told Reuters. “They want to understand where the ingredients come from.”

Volvo not only wants to eliminate the use of cattle hides for its vehicle interiors – it hopes the move could even phase out some beef production.

“The company’s move toward leather-free interiors is driven by a concern about the negative environmental impacts of animal husbandry, including deforestation, which accounts for about 14% of global greenhouses,” the company’s press release said. Livestock is estimated to be responsible for this. gas emissions from human activity, with the majority coming from animal husbandry.”

“Being a progressive carmaker means we need to address all areas of sustainability, not just CO2 emissions,” Volvo director of global sustainability Stuart Templar said in a statement. “Responsible sourcing is an important part of that work, which also includes respect for animal welfare. Going leather-free inside our pure electric cars is a good next step toward addressing this issue.”

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While some animal-rights activists may praise the move, the organization People for the Ethical Treatment of Animals (PETA) says Volvo needs to push it.

PETA President Ingrid Newkirk – who notes that she owns a “100% vegetarian smart car” – told Granthshala Business in a statement, “Volvo is moving in the right direction, noting that three in the line Eight cow skins from the interior of just one car and a PETA video expose showed workers brandishing, pelting and electroshocking the cows for the leather car interior, prompting the company to hit the accelerator and kill it for nine months. Needs to agree to be leather-free within, not within nine years.”

In its press release, Volvo also noted that it will “continue to offer wool blend options from suppliers who are certified to responsibly source, because the company has full traceability and animal welfare across its wool supply chain.” ensures.”

Newkirk made this point as well.

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She told Granthshala Business, “As far as wool goes, that has to go, too, as our video exposes inside the shearing sheds and in the sheep’s final parking lot, the slaughterhouses, the show.”

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