A couple of Toronto enthusiasts want residents and city councils to consider bringing back an old but familiar cityscape.
Urban geographer Daniel Rotsten and forestry planner Mark Sherman believe it is time for the city to say goodbye to its current logo, calling for the return of the historic Metropolitan Toronto symbol.
“It came up in conversation. The old logo was used by the Metro government,” Sherman told Granthshala, referring to the city’s history before the amalgamation.
There was a time when the six boroughs we know as Etobicoke, North York, York, Toronto, East York and Scarborough were once their own municipalities, which were jointly known as the Municipality of Metropolitan Toronto or Metro Toronto. used to go.
“The pre-amalgamation Metro Toronto logo is a ribbon of interwoven lines, loosely overlapping to form six equally sized and spaced loops,” wrote Rotzten. an online petition In hopes of presenting it to the city council for review.
“Each loop represents the independent cities that make up the Metropolitan Toronto Regional Government,” he said.
Rotsztain notes that the logo is gracefully balanced, meaning each of its components is intertwined and magnified together.
But this symbol changed after the 1998 amalgamation, when Metro Toronto became a single-tier city of Toronto. This was a move that was not widely supported by six municipalities and voted against in a referendum. But in an effort to cut costs, the decision was eventually imposed on him by then-Premier Mike Harris.
“I think Daniel and I were a little bit triggered with the province being forced to reduce the council again,” Sherman said. “It emerged on Friday, that an appeal was made to the Supreme Court and it was not supported. So Premier Ford forced us to join this small council.”
The pair believe there is an appeal in using something that already exists in the city, an impression that is still there in our city’s infrastructure such as metro halls, old bridges and even some crosswalks. scattered in such places.
“It came to the fore around the time of Canada’s centenary and Expo 67, when Canada was one of the world leaders in design,” explained Sherman. He added that money would also be saved by not starting a design competition, which was started after the amalgamation, which eventually led to the creation of the logo we know today.
“While the megacities consist of the constituent parts that make up Metro Toronto, entries in a competition to determine the new logo of Toronto all contain variations on the same theme: New City Hall, stylized in a one-sided “T”, Toronto. slapped with the word down in chunky letters.”
And while the logo may bring a sense of comfort to those living in Metro Toronto, the two believe it has an added layer of generational appeal with its modern references.
“Drake took advantage of The Six and it’s not only because all of our area codes have six, but we’re also a city of six. It ties in with this next generation. It not only holds nostalgia, but It is also relevant for the generations to come.”
Sherman and Rotzten are hoping that their “change the logo of Toronto” petition will gain momentum to ignite a discussion.
“Reinventing the Metro logo will transform the city into its past, while symbolizing our commitment to building an inclusive Toronto for everyone!”