‘The Sopranos’ has drawn a younger audience in recent years — here’s the theory why

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Mob drama aired on HBO from 1999–2007

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There’s no denying that “The Sopranos” is one of the most famous television dramas ever to air.

With “The Wire” and “Six Feet Under”, the crowd drama helped HBO Televisions dominated the discourse in the early 2000s. The program ran from 1999–2007.

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Fourteen years later, the show is still full of people who are probably young enough to watch the show in its original stages—and not just casual viewers, but superfans.

Musician and “Sopranos” star Michael Imperioli noticed just last month that an audience at a concert for his band in New York was filled with fans of the show, some even skin-skinned like Adriana La Cerva, the girlfriend of his character Christopher Moltisanti. Tight animal prints were also worn. .

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“I don’t know what they were expecting,” Imperioli told the New York Times of the concert, which had nothing to do with “The Sopranos” but was a benefit for the Sylvia Rivera Law Project, a trans rights organization. .

Imperioli noted that there was an audience who “grew up” with the show.

“They saw it when it first aired,” he recalled. “They had pasta and pizza parties on Sunday nights, and they grew up with us.”

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But the actor saw a change in fantasy when he joined Instagram in 2019, discovering an affinity for the program by younger audiences, along with “all these fan sites and meme sites” dedicated to “The Sopranos.”

Around the same time, Imperioli was approached by podcast producers, and he created “Talking Sopranos” with his former co-star Steve Schiripa in April 2020. His show joins the legion of others dedicated to “The Sopranos.”

According to TimesHBO reported that “The Sopranos,” made for a popular activity during the coronavirus pandemic, tripled the show’s streaming hours during the time period.

The outlet also notes that the show has a left-wing spin, with other podcasts and fansite highlighting the show’s political angles while coming across topics such as environmentalism, the opioid epidemic, teen depression, American history, and more.

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Additionally, the outlet states that despite James Gandolfini’s heinous acts by Tony Soprano, the actors and “The Sopranos” themselves make him sympathetic and give him a lot of qualities related to a young man.

The soprano is what audiences would call a “boomer” today, a member of the Baby Boomer generation known for clinging to classic American traditions and the like, certainly distinguishing themselves from younger audiences. But his self-struggling is one that the Times reports resonates with an audience of a younger demographic.

“The Sopranos” has developed a younger audience, likely thanks to the main character’s millennial-age kids.

The soprano suffers from an anxiety disorder and goes to a therapist. He feels the effects of impostor syndrome. He uses psychedelics and is arguably in an open marriage. His spirituality resonates with current trends in younger generations as well as his career dysphoria.

Of course, the character of Soprano has children of his own who face typical millennial odds, opening the show to younger audiences who see themselves in postmodern characters.


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