The fair, expected to attract thousands of visitors along with Brandenburg locals, will start from 10 a.m. until late at night.
BERLIN — From flashing lights and soaring speakers to giant stages and a Ferris wheel, Tesla’s factory near Berlin has been transformed into a festive venue for a one-day county fair on Saturday, hosted by CEO Elon Musk.
According to the official event website, the fair, expected to attract thousands of visitors along with Brandenburg locals, will begin at 10 a.m. and bands and DJs will “keep the party going” until late into the night.
Musk is hoping to get the green light in the coming weeks to start production at the site, which at its peak will produce 500,000 battery-electric vehicles (BEVs) – more than double Germany’s BEV production in 2020.
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The company has also submitted plans to invest 5 billion euros ($5.8 billion) in a 50 GWh capacity battery plant next to the site, which will overtake Volkswagen’s planned 40GWh capacity site in Salzgitter.
While Tesla has repeatedly reminded critics that the site will bring Germany closer to achieving its e-mobility goals, some local and environmental groups are unhappy with the US CEO’s disruptive approach, which they say is part of German business culture. have to face.
The latest consultation on public concerns about the site closes on 14 October, after which the environment ministry will decide whether to reject or approve it. The Economy Minister of Brandenburg has set the probability of approval at 95%.
Drone footage published on Twitter 24 hours before the start of the fair shows preparations were well underway, with technical beats, lighting tests and sound checks of festival tents set up next to rows of Tesla cars.
Tesla received approval from local authorities to house 9,000 people at the site at a time, while limiting large gatherings to 5,000 despite pandemic-related restrictions, after it submitted a plan for how it would Will keep COVID safe, officials said.
Attendees were given a time-slot for a 1.5-hour tour of the factory, and would have to provide a negative COVID-test, vaccination or proof of recovery, according to the entry ticket.
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The ticket reads, “We invite you to explore our factory with our own production lines. You’ll have the chance to see how tons of raw metal is melted, pressed and processed to create our Model Y.” are put together.”
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