But there is a segment of the market that wants an electric car and is particularly put off by Tesla’s lineup, both by its CEO and, in some cases, by. This could prove to be a boon for one of his rivals.
“I don’t really like the jerk CEO,” said Carter Gibson, who does off-road and snowboarding in California. It turns me off the product, and has ordered the Rivian to replace his Toyota 4Runner.
“Sometimes Musk can come across as a Bond villain or something, RJ doesn’t give me those vibes,” said Stephen Heineken of Montgomery, Alabama, who drives a Prius today and ordered the Rivian R1s. Have given.
Scaring, who holds a PhD in mechanical engineering from MIT, founded Rivian in 2009, and over the next 12 years the company has been diligently set about turning itself into a real, full-fledged automaker before selling a single car.
Tesla did not respond to a request for comment and does not generally engage with professional news media.
a true electric truck
Denver real estate agent Matt Thomson says he spends up to $700 a month on gas for his GMC Sierra, taking clients to look at homes or pull their horses. He said that he is tired of needing to change the oil every other month.
Thomson says he’s not typically a risk-taker or an early adopter. But he has placed a pre-order for Rivian’s pickup truck, the R1T, and his wife has a pre-order for the company’s SUV, the R1S.
“When we come to a horse show now you’ve got [Ford] F-150s, you have GMC Sierras, [Chevy] Silverados and that’s it,” Thomson said. “You just want to kind of mix.”
Andy Crews, who lives in the San Francisco Bay Area, said he always loved his dad’s pickup, but felt guilty for getting it just 12 miles per gallon. He hikes or runs on the trails every day, and is waiting for an electric pick-up, he said. Crews said he loves Tesla and has owned a Model S since 2013, but doesn’t want Cybertruck.
“It’s made of terrible steel,” Crews said, “but it looks ugly.”
“It’s actually a very practical vehicle, if there’s an apocalypse,” he said.
Rivian’s paint colors have names like Glacier White, Jungle Green and Compass Yellow. The company offers the option to purchase a tent mounted on top of its vehicles, and it sells specific mounts for bikes, snowboards, skis, kayaks, and surfboards. Traditional automakers such as Ford, GM and Subaru offer similar attachments; Tesla does not.
“Rivian has thought more than Tesla about who’s driving it, what they’re going to feel when they’re driving it and what they’re going to do,” said Ryan Michael McCarthy, who owns describes. Not a pickup truck. He wants Rivian’s truck because it feels so functional: It has a $5,000 option for a tiny kitchen that pops out from the side of the vehicle, complete with a stove, sink, and utensils.
“They feel like a family,” McCarthy said. “You feel like you want to be a part of them and their culture.”
“It’s a whole mission and I love that,” said Bowen, a father who lives on a farm and who has pre-ordered a Rivian SUV. “We are delighted that there is an alternative to the Model X that suits more of our needs, and I think will fit better with our lifestyle and our philosophy.”
Overpromising and under-delivery?
Of course, there’s a risk that Rivian itself will promise more and deliver less. It has previously delayed deliveries of its vehicles, and the road to full-rate production could inevitably come with its own set of challenges.
University of Maryland business school professor David Kirsch said Rivian’s team, products and investors all look promising, but there’s no guarantee it will live up to expectations. The Rivian is the first to hit the market with a modern electric pick-up, but it remains to be seen how much demand there is for electric pick-ups.
Rivian also has to prove that it can profitably mass-produce vehicles. There is always uncertainty for new automakers while moving from batch production to mass production. Costs could add up, which could cut into Rivian’s profits, or wipe them out entirely.
Provided Rivian can manufacture on a large scale, it also has to show that it can adequately support and service its trucks after sales, something that Tesla has struggled with at times.
Karl Breuer, executive analyst at iSeeCars.com, said, “You look at concept images of a car, you get excited. You see a feature to make it, you get excited. You see the production version and more. Gets excited.” “But it doesn’t make any sense once a person buys a car.”
Credit : www.cnn.com