Prince Harry, Duke of Sussex still isn’t talking much to Prince William, Duke of Cambridge. However, it appears that the 37-year-old has a leg up on his older brother. According to one expert, the media strategy of Harry being seen as an “authentic prince” is working. Looking at her and Meghan in particular, the Duchess of Sussex are “icons” on Time’s annual list of the 100 Most Influential People.
Prince Harry and Meghan Markle’s ‘Time’ cover doesn’t bode well for Prince William or the British royal family’s reputation
On September 15, 2021, the day Harry turned 37, Time revealed its picks for the 100 Most Influential People of the Year. A short profile penned by Chef Jose Andres features photos of Meghan and Harry posing for their sprawling mansion in Montecito, Calif.
But what about the royal family? What does a couple’s time cover mean for the firm? According to Eric Schiffer, chairman of Reputation Management Consultants, this is a blow to his reputation.
Meghan and Harry’s Time cover “will be seen as a stab at the heart of the monarchy’s prestige,” explains Schiffer newsweek in September 2021. He continued, explaining that it gives the couple “more inherent credibility”, and, in a way, supports “previous claims against the crown”.
The “past claims” Schiffer referred to included the Oprah Winfrey interview bombings where Meghan and Harry leveled allegations of racism against an unnamed royal.
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Harry and Meghan’s popularity has waned before, but right now their PR machine is running at a brisk pace. According to Schiffer, Harry has succeeded in establishing himself as an “authentic prince”.
“The strategy that Harry has taken is to outdo William and be seen as the authentic prince on the global stage and it has been executed beautifully,” he said, adding that Harry and Meghan are “very disciplined at this.”
“The combination of leaks and framing yourself as the victim of certain behavior and on top of that connecting with global Gen Z and Millennial audiences in such authentic ways and allowing them to truly feel that it is a member of the How’s it like to have a conversation with? The royal family, which has been powerful on a human level,” he said.
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So where does this leave William and his wife, Catherine, Duchess of Cambridge? He has changed things with his public image. William and Catherine have rebranded. As a result, he has created a YouTube channel and made a remarkable effort to share more of his personal life.
