- Online pre-orders for those looking to ‘express a strong interest’ are among the first to get their hands on the new Grenadier, which opened on Thursday.
- Owners dub it an ‘early hand raiser’ to potential eager customers
- The order book will open for ‘all other interested buyers’ on October 14
- UK firm reveals first details of its flexible sales and servicing network
Drivers will be able to pre-order the sight for the new Ineos Automotive Grenadier 4X4 – billionaire Sir Jim Ratcliffe’s Land Rover Defender replacement – starting tomorrow with prices starting at around £48,000.
The UK firm, which will produce the off-road vehicle at an ex-Daimler factory in France near the German border – has also revealed details of its flexible sales and servicing network.
The owners of British petro-chemical tycoon-owned motor firm Ineos Automotive said online reservations for the Grenadier are open from 30 September, having been called an ‘initial hand-raiser’ agreement to ‘express strong interest’ in being among potential customers. has given. The first to buy the utilitarian 4X4 when it arrives next July.
Grenadier order book to open tomorrow: Online reservations open from 30 September to potential customers as ‘early hand-razors’ expressing a ‘strong interest’ to be one of the first to buy the utilitarian 4X4, owners said Wish it came out next July.
The order book will be open to ‘all other interested buyers’ from October 14, the all-new carmaker said.
Commercial director Mark Tennant and UK operations head Gary Pearson planned sales, support and servicing, including an agency deal with German specialists Bosch.
He said Ineos will offer transparent pricing, hassle-free shopping and practical retail outlets with around 23 retail outlets in the UK – including non-traditional retailers such as rural tractor firms.
Agreements have already been signed with Compass Tractors in Bridgewater, Somerset; JT Hughes in Telford; and Cambria Automobiles’ locations are yet to be confirmed.
He added: ‘The hand-selected Bosch car service workshop will provide additional service coverage.’
This includes Alnwick in rural Northumberland, close to Alnwick Castle and the family seat of the Duke of Northumberland, who is featured in the Harry Potter films.
Ineos Automotive aims to produce a low-cost, no-nonsense off-road vehicle with the farmers in mind. However, starting at £48,000 for the passenger version means prices are still very high
The Grenadier is currently undergoing its final stages of testing before going into production at a former Daimler plant on the French-German border next year
There will also be a ‘flying spanner’ service to receive parts and repair teams to customers in remote locations.
But customers will also have access to digital 3D instruction manuals so that owners who love ‘tinkering’ – as they believe many of its buyers do – can also do their bit: ‘enthusiasts, modifiers And those who want to work on their vehicles. They will benefit from expert technical support from Ineos HQ, and will have access to interactive 3D workshop manuals and parts catalogs online.’
Beyond the UK shores, agreements were also signed with the first retail partners in Australia, New Zealand, South Africa and the Middle East.
Partners in key European markets will be signed soon, he added.
In total, Ineos is targeting 200 sales and service points for the launch of the Grenadier 4X4 next summer.
The first deliveries of the Ineos Grenadier will begin in July 2022 when the British brand confirmed earlier this year that production had been pushed back due to ‘inevitable delays’.
Step inside Sir Jim Ratcliffe’s new 4X4: The interior of the upcoming Ineos Grenadier off-roader will look like this
Drain plugs in the rubber floor, wipe-down upholstery and water-resistant Recaro seats mean the interior bottom can be pulled out – but owners can’t be put off by the pressure washer as many of the controls are just splash resistant.
Customers will be given the option to buy online, face-to-face, or a mix of both, he said: ‘A strong physical presence will be matched by powerful digital services to give customers the shopping experience and after-sales support they want . They are needed.
Ineos said it is selecting retail partners who share its ‘service-first attitude’ and commitment to customer needs and preferences.
Regarding the tie-up with Bosch for after-sales servicing, the brand said: ‘We have worked with Bosch over the past three years to develop a first-class global aftersales blueprint. Servicing will be provided by retail partners and Bosch car service sites.
Several control switches are located in the ceiling to keep them from getting wet—and to keep the buttons on the dashboard to a minimum.
The steering wheel is a fairly simple two-spoke design with the Grenadier carved into the bottom and the main horn controls at the wheel center around the brand’s logo.
Sound controls on the steering wheel have a cyclist-specific horn, a feature that is being used as support vehicles for the official ‘Ineos Grenadiers’ cycling team competing in this year’s Tour de France from the Grenadiers .
The firm is also exploring tie-up with German motor giant BMW which offers 3.0-litre petrol and diesel engines (coupled to an 8-speed automatic ZF gearbox) for its range.
It added: ‘Given its strategic partnership with BMW for the Grenadier’s powertrains, Ineos is also exploring the ability to work with BMW Networks for after-sales service in certain markets, although currently in the UK .’
The Grenadier will be offered as a two- or five-seat commercial vehicle (which is exempt from VAT) as well as a five-seat commercial vehicle.