Netflix will introduce a free mobile plan for TV shows and movies in Kenya to encourage growth in the African market.
The service will feature one-fourth of its shows, along with its own original programming, as well as some licensed content. It hopes that more users will sign up for the paid option than the free plan.
Netflix local programming like “Queen Sono” and “Jiva!” as well as partnering with a production studio in Nigeria, Reuters. reports.
The plan will be rolled out nationwide in the coming days for anyone over the age of 18, though some functionality – such as downloading movies – will not be available.
“If you’ve never watched Netflix before – and not many people in Kenya have – it’s a great way to experience our service,” said Cathy Konk, director of product innovation at Netflix.
“And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full list on your TV or laptop, too.”
The streaming giant has experimented with free services before. shows and movies like Stranger Things, Murder Mystery, Elite, Bird Box, When They See Us, The Two Pops, Our Planet And grace and frankie was made available globally in October 2020.
The company in a statement said That it was “looking at various marketing promotions to attract new members and give them a great Netflix experience.”
Although there are more streaming services available, Netflix faces its biggest competition from other mediums, such as video games, including Fortnite, which Netflix says a bigger factor for its health than HBO.
Credit: www.independent.co.uk /