Viewers of Naked, Alone and Racing to Get Home have been left shocked and confused by the show.
The E4 reality show sees two strangers come together and stripped of all their worldly possessions, stripped naked and told to go home from the other side of the Pennine.
He gets to keep his socks and hiking shoes on for the 50km feat.
A pilot, which aired last night, saw the first four contestants try their hand at the challenge.
If they win and get home before their contest, they will win £5,000 for the charity of their choice.
Though viewers were less impressed – and mostly confused – by the show.
One wrote: “Naked, alone and running to go home is absolutely bizarre TV!
“Who comes up with this stuff?!”
A second said: “Naked, alone and racing to go home is a real British event that’s going on right now and I want to die.”
Another added: “Naked, alone and running to go home… what has British television come up with?:
A fourth tweeted: “Can’t believe what I’m watching naked at E4 alone and running to go home!!
“People walking around naked in moors It’s a joke you see on TV these days, it’s bits of people!!
“Makes me laugh what’s next! There’s nothing left to imagine these days!”
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