Kim Kardashian has given her fans an exclusive inside look at her new SKIMS store.
The reality star-turned-business mogul showed her followers inside her new Paris-based store with an exclusive tour.
Kim’s chief marketing officer, Tracy Romulus, took to Instagram to post a series of photos of the new store.
Kim, 40, is launching her shapewear brand this Tuesday at the Galeries Lafayette department store in the French capital.
The upmarket French designer store’s official Instagram page posted tons of photos with the caption: “The label created by @kimkardashian resides for 7 days at Galeries Lafayette Paris Haussmann.”
The store features completely nude-colored walls, decked out in lingerie, with the word SKIMS engraved in capital letters.
SKIMS co-founder, Emma Grede explained that Kim had huge aspirations for the brand from the very conception.
“SKIMS was Kim’s idea as she was creating her own shape back in the day by dyeing tea bags to match her skin tone,” she said.
“He had a very clear idea. And I think seeing what I did with Good American made me seem like a good and attractive business partner to him — there’s a level of trust there.”
“Kim can choose to work with anyone in the whole world, but I really know the product.”
NS keeping up with the Kardashians The star was previously slammed for posting a series of throwback snaps of HERSELF for National Daughter Day instead of her two girls.
She captioned the post: “I saw it was National Daughter Day so this post is for my mom and my daughters when they are teenagers.”
Referring to his two daughters, answer, eight, and Chicago, three, she joked that she hoped they would be “easy” teens who would be easy to care for.
“North and Chee, please be easy on me when you were in these pictures – and mom – I’m sorry,” reality star Kim said.
“I remember being grounded here by Kourtney for stealing your car to drive around the block and somehow even though I didn’t run, I still got in trouble!
“So we had nothing more to do than do a photo shoot in the garage. It was never me, I just listened to my older sister and friends.”
Despite references to her own children, fans were upset that the star failed to post pictures of her daughters on the special day.