Hulu hikes monthly, annual subscription prices


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Hulu Confirms That Its Live TV Plans And Its Bundle With Disney+ And ESPN+ Won’t Be Affected By The Price Hike

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Hulu’s monthly and annual subscriptions are about to get a little more expensive.

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The streaming service told customers in an email last month that its ad-supported plans would increase from $1 to $6.99 per month and that price adjustments would appear in billing cycles on or after October 8 unless customers cancel their plans. . In addition, the platform’s ad-free plan will increase from $1 to $12.99 per month.

The move comes after the Hulu+ Live TV package late last year increased to $64.99 a month with ads and $70.99 a month without ads, and followed Disney+’s $1 increase in March to $7.99 a month or so. Has to be $80 per year.

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Hulu Support confirmed on Twitter that prices for live TV plans and $13.99 per month, bundled with ad-supported Hulu, Disney+ and ESPN+ will not be included in Friday’s increase. In addition, Hulu has said that those subscribing through a discount or promotional offer will not be affected by the price hike.

Disney reported in August that Hulu was profitable in the third quarter, with a total of 42.8 million paid subscribers, including 3.7 million Hulu Live subscribers. Meanwhile, Disney+ and ESPN+ had 116 million and 14.9 million paid subscribers, respectively.

“I guess what’s going on [Hulu’s growth] “There’s a combination of great content that draws a lot of eyes and a lot of interest and a lot of viewers,” said Disney CEO Bob Chapek. Goldman Sach’s Communicopia Conference in September. “But at the same time, the really sophisticated modeling and technology that we have in place enables our advertisers to target exactly what they want, when they want it, and how they want it.”

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Disney previously projected at its Investor Day conference in December 2020 that Hulu would become profitable in fiscal 2023 and would have between 50 million and 60 million subscribers by the end of fiscal 2024. As for Disney+, the media giant said at the time that it expected the service to become profitable and to have 230 million to 260 million subscribers by 2024.

However, Chapek emphasized last month that its direct to consumer business is not linear on a quarter-on-quarter basis, adding that Disney+ was expected to see fourth-quarter subscriber growth by “low single-digit millions”. are supposed to.

“We’re very excited and confident about our long-term sub-growth, but we’re going to see a little bit more noise than I think the Street expects in terms of our final estimates quarter-over-quarter,” he said. added. .

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