In one of the most aggressive measures taken by a technology or social media platform to curb climate change misinformation, Google has announced a new policy that allows users to monetize climate denial content on its platform. stops.
This policy covers both online ads and manufacturer payments and will be in effect from November.
In a statement to Google Ads, the company says it works closely with outside experts to regularly review and update policies to meet brand needs as well as provide users with anti- Avoid unreliable claims like vaccine advocacy or fake cures.
“In recent years, we have heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads promoting false claims about climate change,” the statement said.
“Advertisers simply do not want their ads to appear next to this content. And publishers and creators do not want ads promoting these claims to appear on their pages or videos.”
The new policy prohibits advertisers, publishers and creators on YouTube from making any advertising revenue from “content that contradicts the well-established scientific consensus about the existence and causes of climate change.”
“This includes material referring to climate change as a hoax or a scam, denials that long-term trends show that the global climate is warming, and claims that greenhouse gas emissions or human activity are warming the climate.” contribute to change.”
Unilever’s executive vice president of global media, Luis Di Como, says the consumer goods giant believes that any content that intentionally seeks to mislead the public on climate change and provide misinformation is its media. There is no space on the platform.
“Google’s new policy to restrict the monetization of climate change denial content is a welcome first step and we look forward to greater accountability and progress in this area.”
When evaluating content against policy, Google will take context into account – for example, “distinguishing between content that reports a false claim as fact, and content that reports on that claim.” does or discusses it”.
“We will continue to allow advertisements and monetization on other climate-related topics, including public debate on climate policy, the isolated impacts of climate change, new research, and more,” the announcement said.
Enforcement will be through a mix of automated tools and human review.
In making this policy change, Google says it has consulted authoritative sources on climate science, including contributing experts to the United Nations Intergovernmental Panel on Climate Change’s assessment report.
“Climate change is humanity’s defining challenge. Misinformation plays a huge role in halting progress, so Google’s actions matter,” say Harriet Kingby and Jake Dubbins, co-chairs of the Conscious Advertising Network. CAN is proud to partner with Google to develop.”
The new policy comes as Google CEO Sundar Pichai announced a number of consumer initiatives to improve stability.
Google is rolling out new features to book flights or purchase equipment with a low carbon footprint, a Nest program to support clean energy from home, and eco-friendly routing on Google Maps.
In addition, when people search with questions about climate change, they will be directed to official information from sources such as the United Nations in addition to existing news sources.
Credit: www.independent.co.uk /