CEO Jim Farley says Ford is ‘taking its digital capabilities to new levels’
Ford Motor Co. has announced another major tech hire for the second week in a row, choosing former Lowe’s executive Mike Amend to serve as the automaker’s new chief digital and information officer.
In his last three years at Lowes, Amend, 43, served as president of the company’s online business — which nearly tripled during his tenure. Amend previously held similar positions at JC Penney, which saw a 20% annual increase in online sales, and at Home Depot, which saw a 40% increase in annual online sales.
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“Mike adds dimension to our team as we use technology and software to transform our company and transportation from the inside-out,” Ford CEO Jim Farley said in a statement. “Ford has always been an innovator in vehicles; we are now taking our digital capabilities to new levels to differentiate ourselves from customers and competitors.”
Revisions will lead Ford’s technology and software platform, and he will work closely with another tech newcomer to the auto giant.
Last week, Ford hired Apple alum Doug Field to serve as chief advanced technology and embedded systems officer. Field was a vice president at Apple and previously a senior vice president of engineering at Tesla.
The Amend and Field teams will work together under the leadership of Hou Thai-Tang, Ford’s Chief Product Platform and Operations Officer, the company said in a press release.
“I am excited to join Ford at such a critical time in the company and industry,” Amend said in a statement. “We are completely reimagining digital experiences for our customers, colleagues, dealers and partners, and will use technology and real-time data to bring that vision to life.”