2022 midterm elections ad spending expected to break records

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Already spent almost $800M running political ads this year, far ahead of previous cycles

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According to a report by a top national ad tracking firm, the 2022 mid-term election cycle will set a new record for ad spend.

advertising effect $8.9 billion will be spent running TV, digital and radio ads in the 2022 race, the most ever for a midterm election cycle.

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It’s not an off-year: Campaign heats up amid surge in ad spend

New data from AdImpact indicates that spending so far by campaigns, party committees, and outside groups is far ahead of previous cycles. Total spending reached $774 million during the first nine months of this year, a 61% increase from the same point in 2019 during the 2020 election cycle, which includes advertising spending in the race for the Democratic presidential nomination. And the 2021 figures are a massive 214% increase over the same point in 2017 during the 2017 mid-term election cycle.

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Democratic outside groups such as the Democratic campaign, party committees and super-PACs and their allied partisan advocacy organizations have spent $358 million running ads, with their Republican counterparts spending $206 million. Groups supporting non-partisan issues have spent $210 million so far this year.

Democrats are defending their very thin majority in the House of Representatives and Senate in next year’s contests. Republicans need a net gain of just one seat to win back a lost Senate majority after being swept away in January’s twin Senate runoff elections in Georgia. And the GOP needs a net gain of five seats to regain the House majority Democrats captured in the 2018 midterm. Apart from the performance of the Congress, elections for governors are being held in 38 states – two this November and the rest in 2022.

Pointing to healthy fundraising so far this year by both the Republican and Democratic national party committees and the House and Senate reelection committees, AdImpact notes that large campaign cash is “certainly enough to put committees and candidates into media campaigns.” Will help you to raise huge amount of money.

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And AdImpact notes that candidate fundraising “drives”[n] largely from the online fundraising skills of celebrity candidates.”

The 2020 election cycle broke the previous ad spend record. According to AdImpact, total ad spend reached $8.48 billion in the two-year campaign cycle. And another $500 million was spent running ads in the upcoming two-month campaign in Georgia’s twin Senate runoff.


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